About – Nichols Sport Bikes

Owned and operated by motorcycle enthusiasts, for motorcycle enthusiasts since 1993.

We Service ALL BRANDS

Although we are known primarily for our expertise at servicing Ducati motorcycles, we are also accomplished and experienced at working on ALL BRANDS of motorcycles (street, track and dirtbike). If your ride has two wheels and an engine, we look forward to assisting you and your motorcycle.

Read what customers are saying about us … or submit your own comments on Yelp!

Jon Nichols

Jon began riding motorcycle in 1966 and has been wrenching on motorcycles, cars and antique airplanes since he was a teen. In 1991, after purchasing his first Ducati (an 851 Superbike) not being satisfied with its stock performance, Jon began a regime of steady performance enhancements that continues to this day.

An Accomplished machinist and mechanical designer (Nichols Manufacturing, started in 1979 by Jon and his wife Lettie, is an aerospace machine shop), Jon has machined engine parts substantially lighter than the stock Ducati parts; first a greatly lightened flywheel, then an aluminum flywheel, then a clutch basket, and other performance parts located in the Products section of this site.

Jon has been an instructor at Jason Pridmore’s Star Motorcycle School since 1999, and according to Jason: “You didn’t know that Nichols picks up revs a lot faster than most. He goes to 11”!

In 1993, after sensing a need for personalized Ducati service in the Bay Area, Jon and Lettie opened Nichols Sport Bikes, occupying 2,500 square feet, with four service bays, staffed by the following service technicians:

William Boyd

William has been riding motorcycles for 35 years. He has a strong perversion for Ducatis. He’s a Wyotech graduate and a certified Level 2 Ducati Tech. Being a quick study, William never turns down an opportunity to learn something new. Before he joined our team in August 2014, he worked for 2 years at a local dealership. Prior to that, Will had 11 years experience at NUMMI working on the Tacoma assembly line. With 6 motorcycles at home and 4 being Ducatis, William always has a project he’s working on. With a diverse range of experience, William is a welcome addition to our team at Nichols.

Mike Lawrence

Mike began working at Nichols Sport Bikes in 2005, and has been a technician in the motorcycle industry since 2002. Mike spent 8 years racing motorcycles. Mike loves anything mechanical. Mike is an active member in the horseless carriage club with a 1911 Mitchell he has restored, and is currently building a 1924 Ford Race car, converting the simple flathead engine to a fire-breathing overhead valve, bored and stroked 100 MPH+ car. Motorcycle restoration – Mike’s first bike, a 1978 Honda XR75, and a 1970 CL 70 Scrambler. Mike enjoys building engines, tuning, and learning more about performance modifications to make more power and smoother power bands. Mike is pursuing a career as an electrician but he still works part time at Nichols on select Saturdays.